Fashion and photography come together

Supermodel Rosie Huntington-Whiteley may be more accustomed to walking down the catwalk but in her latest fashion shoot she is walking a green poodle to celebrate Green Thing's one-year anniversary.

 

 

Famed for her Burberry fashion campaign, Rosie Huntington-Whiteley was shot by the renowned music photographer, Dean Chalkley who has photographed everyone from Scarlett Johansson to the Kings of Leon. The result is an iconic image that encapsulates "Walk the Walk", one of Green Thing's 7 easy ideas for living a greener life.

Green Thing is the not for profit public service that encourages individuals to lead a greener life by taking small green steps to make big environmental changes. Powered by creativity, Green Thing works with a growing community of highly respected artists, writers, musicians, photographers and film directors to make each month's green thing easy and entertaining.

As part of Green Thing's anniversary, it is also re-launching its website www.dothegreenthing.com.  The new website will have a 100% focus on inspiration: creative content to inspire people to do the green thing, and inspiring stories and ideas from Green Thing's members - as well as a more stylish and user-friendly design. Green Thing hopes to create a world-wide green community where enthusiastic environmentalists can share their green ideas and upload their own stories and videos to use creativity to combat climate change.

 

Rosie Huntington-Whiteley, commented: "I have been looking for ways to make my life greener but I felt overwhelmed by all the information out there and deciding what were the best steps to take. Green Thing offers really simple actions, delivered in a really fun way that can make a huge difference. I am certainly going to start integrating these into my everyday life."

 

Since launch, Green Thing has reached over 2.1 million people from 170 countries worldwide and helped save in excess of 3.4m KGs of CO2. The not for profit public service is endorsed by many respected environmental thinkers on both sides of the Atlantic including: Nobel Peace laureate, Professor Wangari Maathai; Cathy Zoi, CEO of Al Gore's Alliance for Climate Protection and Alex Steffen of Worldchanging.com.

"Walk the Walk" is just one of its seven actions to help lead a greener lifestyle:

• 1. You get from A to B without any C when you Walk The Walk
• 2. It's delicious but it causes more CO2 than cars so go Easy On The Meat
• 3. Resist the urge to buy the latest and Stick With What You Got
• 4. Turn down the central heating and turn up the Human Heat
• 5. The art of wasting nothing and using up everything: All-Consuming
• 6. Instead of jetting your way around the world Stay Grounded
• 7. Don't leave it on or even put it on: Plug Out

 

Anybody wanting to do their bit towards helping the environment and living a greener life, is invited to join the Green Thing community by registering at http://www.dothegreenthing.com/.